body {
  margin: 0;
  padding: 40px 7%;
  font-family: Arial, sans-serif;
  color: #111;
}

/* NAVIGATION */

nav {
  display: flex;
  justify-content: space-between;
  align-items: center;
  margin-bottom: 60px;
}

nav a {
  color: black;
  text-decoration: none;
  margin-left: 40px;
  font-size: 18px;
}

/* ÖVRE DEL */

.intro {
  display: grid;
  grid-template-columns: 2fr 1fr;
  align-items: end;
  margin-bottom: 30px;
}

.intro h1 {
  font-size: 80px;
  line-height: 0.9;
  margin: 0;
}

.intro p {
  font-size: 18px;
  line-height: 1.6;
}

/* BILD + BOXAR */

.portfolio-grid {
  display: grid;

  grid-template-columns: 3fr 1fr;
  grid-template-rows: auto auto;

  gap: 25px;
}

.main-image {
  width: 100%;
  grid-row: 1 / 3;
}

.about-box,
.lia-box {
  background-color: #eeeeee;
  padding: 30px;
}

.about-box a {
  color: black;
  text-decoration: none;
}
.contact-button {
  border: 1px solid black;
  padding: 15px 25px;
  text-decoration: none;
  color: black;
}

.contact-button:hover {
  background-color: black;
  color: white;
}
.name {
  font-family: "Italianno", cursive;
  font-size: 56px;
  color: #a00000;
  margin: 0;
}

/* Översta delen av projektsidan */

.projects-hero {
  position: relative;
  background-color: #fff9f1;
  text-align: center;
  padding: 100px 20px;
  overflow: hidden;
}

.projects-hero h1 {
  font-family: Arial, sans-serif;
  font-size: clamp(65px, 12vw, 170px);
  font-weight: 900;
  letter-spacing: -6px;
  line-height: 0.8;
  color: #d2e3fc;
  margin: 0;
}

.signature {
  position: absolute;
  top: 45%;
  left: 50%;
  transform: translate(-50%, -50%) rotate(-6deg);

  font-family: "Italianno", cursive;
  font-size: clamp(45px, 7vw, 100px);
  color: #8e1515;
  white-space: nowrap;
  margin: 0;
}

.subtitle {
  margin-top: 70px;
  font-size: 14px;
  letter-spacing: 3px;
}

/* Projektkort */

.projects {
  padding: 70px 5%;
}

.project-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 25px;
}

.project-card {
  background-color: #f1ebe4;
  padding: 50px 30px;
}

@media (max-width: 600px) {
  .project-grid {
    grid-template-columns: 1fr;
  }
}

.projects-hero {
  margin-top: 30px;
  margin-bottom: 60px;
}

.projects-section {
  max-width: 1200px;
  margin: 80px auto;
  padding: 0 30px;
}

.projects-section h2 {
  font-family: Arial, sans-serif;
  font-size: 48px;
  letter-spacing: -2px;
  margin-bottom: 10px;
}

.projects-grid {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 50px 30px;
  margin-top: 50px;
}

.project-image {
  background-color: #eae5de;
  aspect-ratio: 4 / 3;
  display: flex;
  align-items: center;
  justify-content: center;
  color: #888;
}

.project-card span {
  display: block;
  margin-top: 20px;
  color: #981919;
  font-size: 12px;
  letter-spacing: 2px;
}

.project-card h3 {
  font-size: 26px;
  margin: 12px 0;
}

.project-card p {
  color: #666;
  font-size: 16px;
}

@media (max-width: 700px) {
  .projects-grid {
    grid-template-columns: 1fr;
  }
}

/* STARTSIDA - HERO */

.hero {
  padding: 90px 5% 80px;
  background-color: #faf6f0;
}

.hero-content {
  max-width: 1200px;
  margin: 0 auto;
}

.hero-label {
  font-size: 13px;
  letter-spacing: 3px;
  color: #981919;
  margin-bottom: 35px;
}

.hero h1 {
  font-family: Arial, sans-serif;
  font-size: clamp(48px, 7vw, 110px);
  font-weight: 800;
  line-height: 1.05;
  letter-spacing: -4px;
  margin: 0 0 35px;
}

.hero h1 span {
  color: #981919;
}

.hero-description {
  max-width: 520px;
  font-size: 19px;
  line-height: 1.7;
  margin-bottom: 35px;
}

.hero-button {
  display: inline-block;
  padding: 16px 30px;
  background-color: #111;
  color: white;
  text-decoration: none;
  font-size: 15px;
  transition: 0.3s;
}

.hero-button:hover {
  background-color: #981919;
  transform: translateY(-3px);
}

@media (max-width: 700px) {
  .hero {
    padding: 60px 6%;
  }

  .hero h1 {
    letter-spacing: -2px;
  }
}

.lia-status {
  margin-top: 35px;
  font-size: 13px;
  letter-spacing: 2px;
  font-weight: 600;
}

.status-dot {
  display: inline-block;
  width: 9px;
  height: 9px;
  background-color: #9b1c1c;
  border-radius: 50%;
  margin-right: 10px;
}

.lia-status p {
  color: #777;
  font-size: 12px;
  margin-top: 10px;
  letter-spacing: 1px;
}
.brand {
  display: flex;
  flex-direction: column;
  align-items: center;
}

.brand-motto {
  font-family: Georgia, serif;
  font-style: italic;
  font-size: 20px;
  color: #2d0304;
  margin: 0;
  letter-spacing: 0.5px;
}

.brand .name {
  text-decoration: none;
}

/* OM MIG-SIDAN */

.about-page {
  background: #f8f5ef;
  color: #171717;
}

.about-hero {
  padding: 110px 8% 100px;
  max-width: 1400px;
  margin: auto;
}

.about-label {
  color: #921c29;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 2px;
  margin-bottom: 30px;
}

.about-hero h1 {
  font-family: Arial, sans-serif;
  font-size: clamp(55px, 9vw, 135px);
  font-weight: 900;
  letter-spacing: -5px;
  line-height: 0.95;
  margin: 0 0 55px;
}

.about-hero h1 span {
  color: #921c29;
}

.about-intro {
  max-width: 650px;
  margin-left: auto;
}

.about-intro p {
  font-size: 18px;
  line-height: 1.8;
  margin-bottom: 22px;
}

.about-intro p:first-child {
  font-size: 25px;
  font-weight: 600;
  line-height: 1.4;
}

.about-details {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 70px;
  padding: 90px 8%;
  border-top: 1px solid #ded8d1;
}

.about-detail h2 {
  font-size: clamp(32px, 4vw, 58px);
  line-height: 1.1;
  letter-spacing: -2px;
  margin-bottom: 25px;
}

.about-detail p {
  max-width: 430px;
  line-height: 1.8;
}

.about-bottom {
  padding: 100px 8%;
  background: #e9edf2;
  text-align: center;
}

.about-bottom > p {
  color: #921c29;
  font-size: 12px;
  letter-spacing: 2px;
}

.about-bottom h2 {
  font-size: clamp(45px, 8vw, 100px);
  letter-spacing: -3px;
  margin: 20px 0 35px;
}

.about-cv-button {
  display: inline-block;
  background: #171717;
  color: white;
  text-decoration: none;
  padding: 17px 30px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 1px;
}

.about-cv-button:hover {
  background: #921c29;
}

@media (max-width: 700px) {
  .about-hero {
    padding: 70px 6%;
  }

  .about-hero h1 {
    letter-spacing: -2px;
  }

  .about-intro {
    margin-left: 0;
  }

  .about-details {
    grid-template-columns: 1fr;
    gap: 45px;
    padding: 65px 6%;
  }
}

.about-linkedin-button {
  display: inline-flex;
  align-items: center;
  gap: 12px;
  background: #171717;
  color: white;
  text-decoration: none;
  padding: 15px 25px;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 1px;
  transition: background 0.3s ease;
}

.about-linkedin-button:hover {
  background: #921c29;
}

.linkedin-icon {
  font-family: Arial, sans-serif;
  font-size: 17px;
  font-weight: bold;
  letter-spacing: -1px;
}

/* FIX FÖR PROFILBILD OCH CHATTBUBBLA */

.about-intro .intro-chat {
  display: flex;
  flex-direction: row;
  align-items: flex-start;
  gap: 16px;
  margin-bottom: 35px;
}

.about-intro .intro-chat .chat-avatar {
  width: 60px;
  height: 60px;
  max-width: 60px;
  min-width: 60px;
  object-fit: cover;
  object-position: center 30%;
  border-radius: 50%;
  flex-shrink: 0;
}

.about-intro .intro-chat .chat-bubble {
  flex: 1;
  min-width: 0;
  background-color: #e9edf2;
  border-radius: 8px 22px 22px 22px;
  padding: 20px 25px;
}

.about-intro .intro-chat .chat-sender {
  display: block;
  color: #921c29;
  font-size: 12px;
  font-weight: 400;
  margin-bottom: 10px;
}

.about-intro .intro-chat .chat-bubble h2 {
  font-size: 23px;
  font-weight: 400;
  margin: 0 0 10px;
  letter-spacing: 0;
}

.about-intro .intro-chat .chat-bubble p {
  font-size: 17px;
  font-weight: 400;
  line-height: 1.6;
  margin: 0;
}

/* CHAT CONVERSATION */

.about-intro .chat-conversation {
  display: flex;
  align-items: flex-start;
  gap: 16px;
  width: 100%;
}

.about-intro .chat-conversation .chat-avatar {
  width: 55px;
  height: 55px;
  min-width: 55px;
  max-width: 55px;
  object-fit: cover;
  object-position: center 30%;
  border-radius: 50%;
  flex-shrink: 0;
}

.chat-messages {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 12px;
  flex: 1;
  min-width: 0;
}

.about-intro .chat-messages .chat-bubble {
  background: #e9edf2;
  padding: 18px 22px;
  border-radius: 8px 20px 20px 20px;
  width: fit-content;
  max-width: 100%;
  box-sizing: border-box;
}

.about-intro .chat-messages .chat-bubble p {
  font-size: 17px;
  font-weight: 400;
  line-height: 1.6;
  margin: 0;
}

.chat-sender {
  display: block;
  color: #921c29;
  font-size: 12px;
  font-weight: 400;
  margin-bottom: 8px;
}

.chat-typing {
  display: flex;
  align-items: center;
  gap: 8px;
  padding: 8px 12px;
  color: #921c29;
  font-size: 12px;
  font-style: italic;
}

.typing-dots {
  display: inline-flex;
  gap: 4px;
  align-items: center;
}

.typing-dots i {
  display: block;
  width: 5px;
  height: 5px;
  background: #921c29;
  border-radius: 50%;
  animation: typingPulse 1.2s infinite ease-in-out;
}

.typing-dots i:nth-child(2) {
  animation-delay: 0.2s;
}

.typing-dots i:nth-child(3) {
  animation-delay: 0.4s;
}

@keyframes typingPulse {
  0%,
  60%,
  100% {
    opacity: 0.3;
    transform: translateY(0);
  }

  30% {
    opacity: 1;
    transform: translateY(-4px);
  }
}

@media (max-width: 600px) {
  .about-intro .chat-conversation {
    gap: 10px;
  }

  .about-intro .chat-conversation .chat-avatar {
    width: 42px;
    height: 42px;
    min-width: 42px;
    max-width: 42px;
  }

  .about-intro .chat-messages .chat-bubble {
    padding: 14px 16px;
  }

  .about-intro .chat-messages .chat-bubble p {
    font-size: 15px;
  }
}

/* FIX: CHAT DESIGN */

.about-page .about-intro .chat-conversation {
  display: flex;
  flex-direction: row;
  align-items: flex-start;
  gap: 15px;
  width: 100%;
}

.about-page .about-intro .chat-conversation img.chat-avatar {
  display: block;
  width: 55px !important;
  height: 55px !important;
  min-width: 55px;
  max-width: 55px !important;
  max-height: 55px;
  object-fit: cover;
  object-position: center 30%;
  border-radius: 50%;
  flex-shrink: 0;
}

.about-page .about-intro .chat-messages {
  display: flex;
  flex-direction: column;
  align-items: flex-start;
  gap: 12px;
  flex: 1;
  min-width: 0;
}

.about-page .about-intro .chat-messages .chat-bubble {
  display: block;
  width: fit-content;
  max-width: 100%;
  box-sizing: border-box;
  background-color: #e9edf2;
  border-radius: 18px;
  padding: 18px 22px;
  margin: 0;
}

.about-page .about-intro .chat-messages .chat-bubble p {
  font-family: Arial, sans-serif;
  font-size: 17px !important;
  font-weight: 400 !important;
  line-height: 1.6;
  letter-spacing: 0;
  margin: 0;
}

.about-page .about-intro .chat-messages .chat-sender {
  display: block;
  color: #921c29;
  font-size: 12px;
  font-weight: 400;
  margin-bottom: 8px;
}

.about-page .about-intro .chat-typing {
  display: flex;
  align-items: center;
  gap: 8px;
  color: #921c29;
  font-size: 15px;
  font-style: italic;
  margin-top: 8px;
}

.about-detail .lia-date {
  color: #921c29;
  font-weight: 600;
  margin-top: 25px;
}

/* Större text i chatten */

.about-page .chat-sender {
  font-size: 15px;
  font-weight: 500;
  letter-spacing: 0.3px;
}

.about-page .chat-typing {
  font-size: 16px;
  font-weight: 400;
  margin-top: 12px;
}

/* Lite större animerade prickar */

.about-page .typing-dots i {
  width: 7px;
  height: 7px;
}

/* Större namn och typing-text */

.about-page .about-intro .chat-messages .chat-sender {
  font-size: 18px !important;
  font-weight: 400;
  line-height: 1.4;
  margin-bottom: 12px;
}

.about-page .about-intro .chat-typing,
.about-page .about-intro .chat-typing span {
  font-size: 18px !important;
  font-weight: 400;
  line-height: 1.4;
}

.about-page .typing-dots i {
  width: 8px;
  height: 8px;
}

/* GEMENSAM PORTFOLIOSIDA */

html {
  scroll-behavior: smooth;
}

#om-mig,
#kontakt {
  scroll-margin-top: 30px;
}

/* Behåll stora rubriken på Om mig */

.about-page .about-main-title {
  font-size: clamp(60px, 10vw, 160px);
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.06em;
  margin: 35px 0 70px;
  color: #171717;
}

.about-page .about-main-title span {
  color: #921c29;
}

/* LIA-datum */

.about-page .lia-date {
  color: #921c29;
  font-weight: 600;
  margin-top: 25px;
}

/* Större text på projektknappen */
.hero-button {
  font-size: 20px;
  font-weight: 500;
}

/* Mindre mellanrum mellan startsidan och Om mig */
.hero {
  padding-bottom: 45px;
}

.about-page .about-hero {
  padding-top: 55px;
}

/* IKEA PORTFOLIO CASE */

.case-page {
  background: #f8f5f0;
  color: #171717;
}

.case-hero {
  padding: 110px 8% 120px;
}

.case-label {
  color: #981b2b;
  font-size: 14px;
  font-weight: 700;
  letter-spacing: 3px;
  margin-bottom: 35px;
}

.case-hero h1 {
  font-size: clamp(65px, 11vw, 175px);
  line-height: 0.9;
  letter-spacing: -5px;
  margin: 0 0 45px;
  font-weight: 900;
}

.case-hero h1 span,
.case-section h2 span {
  color: #981b2b;
}

.case-subtitle {
  max-width: 700px;
  font-size: clamp(20px, 2.3vw, 30px);
  line-height: 1.5;
}

.case-tags {
  display: flex;
  flex-wrap: wrap;
  gap: 12px;
  margin-top: 45px;
}

.case-tags span {
  border: 1px solid #981b2b;
  border-radius: 30px;
  padding: 12px 20px;
  color: #981b2b;
  font-size: 12px;
  letter-spacing: 1px;
}

.case-section {
  padding: 110px 8%;
  border-top: 1px solid #ddd5cc;
}

.case-section h2 {
  font-size: clamp(45px, 7vw, 105px);
  line-height: 1;
  letter-spacing: -3px;
  margin: 0 0 45px;
}

.case-section > p:not(.case-label) {
  max-width: 760px;
  font-size: clamp(18px, 2vw, 25px);
  line-height: 1.7;
}

.case-highlight {
  background: #e8edf3;
}

.case-steps {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  margin-top: 60px;
}

.case-steps > div {
  border-top: 2px solid #981b2b;
  padding-top: 25px;
}

.case-steps span {
  color: #981b2b;
  font-size: 16px;
}

.case-steps h3 {
  font-size: 25px;
  margin: 25px 0 12px;
}

.case-steps p {
  font-size: 17px;
  line-height: 1.6;
}

.case-section .case-note {
  font-size: 14px !important;
  color: #777;
  margin-top: 45px;
}

.case-bottom {
  padding: 110px 8%;
  background: #e8edf3;
}

.case-bottom h2 {
  font-size: clamp(40px, 6vw, 85px);
  margin: 15px 0 45px;
}

@media (max-width: 700px) {
  .case-hero,
  .case-section,
  .case-bottom {
    padding: 70px 6%;
  }

  .case-hero h1 {
    letter-spacing: -2px;
  }

  .case-steps {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 420px) {
  .case-steps {
    grid-template-columns: 1fr;
  }
}
.project-link {
  display: inline-block;
  margin-top: 20px;
  color: #981b2b;
  font-size: 16px;
  font-weight: 600;
  text-decoration: none;
  border-bottom: 1px solid #981b2b;
  padding-bottom: 5px;
  transition: 0.3s;
}

.project-link:hover {
  color: #171717;
  border-color: #171717;
}
.project-image {
  width: 100%;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border-radius: 8px;
}

.project-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 0.4s ease;
}

.project-card:hover .project-image img {
  transform: scale(1.04);
}
/* PROJECT CARDS */

.projects-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 30px;
  align-items: start;
}

.project-card {
  min-width: 0;
}

.project-link {
  display: block;
  text-decoration: none;
  color: inherit;
}

.project-image {
  width: 100%;
  aspect-ratio: 16 / 10;
  overflow: hidden;
  border-radius: 8px;
}

.project-image img {
  width: 100%;
  height: 100%;
  object-fit: cover;
  display: block;
  transition: transform 0.4s ease;
}

.project-card:hover .project-image img {
  transform: scale(1.04);
}

.project-view {
  display: inline-block;
  margin-top: 18px;
  color: #991b2b;
  font-size: 13px;
  font-weight: 600;
  letter-spacing: 2px;
}

@media (max-width: 700px) {
  .projects-grid {
    grid-template-columns: 1fr;
  }
}

/* Klickbart projektkort */

.project-card-link {
  display: block;
  color: inherit;
  text-decoration: none;
  height: 100%;
}

.project-card {
  transition: transform 0.3s ease;
}

.project-card:hover {
  transform: translateY(-6px);
}

.project-card-link h3 {
  transition: color 0.3s ease;
}

.project-card-link:hover h3 {
  color: #981b2b;
}

/* Projektbild */

.project-image {
  overflow: hidden;
}

.project-image img {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
  transition: transform 0.4s ease;
}

.project-card:hover .project-image img {
  transform: scale(1.03);
}

/* IKEA CASE STUDY */

.case-page {
  background: #f8f5ef;
  color: #171717;
}

.case-hero {
  padding: 90px 7% 70px;
}

.case-hero h1 {
  font-size: clamp(64px, 10vw, 150px);
  line-height: 0.95;
  letter-spacing: -0.055em;
  margin: 35px 0;
  font-weight: 800;
}

.case-hero h1 span {
  color: #981b2b;
}

.case-intro {
  font-size: clamp(20px, 2vw, 28px);
  line-height: 1.5;
  max-width: 760px;
  margin: 40px 0 65px;
}

.case-main-image {
  width: 100%;
  height: auto;
  display: block;
  border-radius: 6px;
}

.case-content {
  max-width: 1100px;
  margin: auto;
  padding: 40px 7% 100px;
}

.case-section {
  padding: 75px 0;
  border-bottom: 1px solid #d8d1ca;
}

.case-section h2 {
  font-size: clamp(42px, 6vw, 80px);
  line-height: 1.05;
  letter-spacing: -0.045em;
  margin: 30px 0;
}

.case-section p:not(.about-label) {
  max-width: 750px;
  font-size: 21px;
  line-height: 1.75;
}

.case-bottom {
  padding: 100px 7%;
  background: #eee8e2;
}

.case-bottom h2 {
  font-size: clamp(45px, 7vw, 95px);
  letter-spacing: -0.05em;
  margin: 20px 0 40px;
}

@media (max-width: 700px) {
  .case-hero {
    padding: 55px 6%;
  }

  .case-content {
    padding: 20px 6% 70px;
  }

  .case-section {
    padding: 50px 0;
  }

  .case-section p:not(.about-label) {
    font-size: 18px;
  }
}

/* =================================
   IKEA CASE STUDY – EDITORIAL DESIGN
   ================================= */

.ikea-case {
  background: #f8f5ef;
  color: #181818;
  overflow: hidden;
}

.ikea-case * {
  box-sizing: border-box;
}

.ikea-case h1,
.ikea-case h2,
.ikea-case h3 {
  font-family: Arial, Helvetica, sans-serif;
}

.ikea-eyebrow {
  color: #921c29;
  font-size: 12px;
  font-weight: 600;
  letter-spacing: 2.5px;
  text-transform: uppercase;
  margin: 0 0 30px;
}

.ikea-case h1,
.ikea-case h2 {
  font-weight: 800;
  line-height: 0.95;
  letter-spacing: -0.06em;
  margin: 0 0 35px;
}

.ikea-case h1 span,
.ikea-case h2 span {
  color: #921c29;
}

.ikea-hero,
.ikea-section,
.ikea-sources,
.ikea-next {
  padding: 100px 7%;
}

.ikea-hero h1 {
  font-size: clamp(58px, 10vw, 150px);
}

.ikea-lead,
.ikea-section-lead {
  max-width: 780px;
  font-size: clamp(19px, 2.3vw, 29px);
  line-height: 1.55;
  font-weight: 400;
}

.ikea-cover {
  margin-top: 65px;
  width: 100%;
  border-radius: 5px;
  overflow: hidden;
}

.ikea-cover img {
  display: block;
  width: 100%;
  height: auto;
}

.ikea-meta {
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  gap: 20px;
  padding-top: 35px;
}

.ikea-meta div {
  border-top: 1px solid #bfb6ad;
  padding-top: 15px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}

.ikea-meta small,
.ikea-persona-facts small {
  font-size: 11px;
  letter-spacing: 1.5px;
  color: #921c29;
}

.ikea-meta strong {
  font-size: 15px;
  font-weight: 500;
  line-height: 1.5;
}

.ikea-section {
  border-top: 1px solid #d9d1c8;
}

.ikea-section h2,
.ikea-next h2 {
  font-size: clamp(45px, 7vw, 105px);
}

.ikea-split {
  display: grid;
  grid-template-columns: 1fr 1.1fr;
  gap: 70px;
}

.ikea-copy p {
  font-size: 20px;
  line-height: 1.75;
  margin: 0 0 25px;
}

.ikea-blue {
  background: #e9edf2;
}

.ikea-research-grid,
.ikea-concept-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 20px;
  margin-top: 65px;
}

.ikea-research-grid article,
.ikea-concept-grid > div {
  padding: 30px;
  background: rgba(255, 255, 255, 0.65);
  border-radius: 5px;
}

.ikea-research-grid span,
.ikea-concept-grid span {
  font-size: 12px;
  color: #921c29;
  letter-spacing: 1.5px;
}

.ikea-research-grid h3,
.ikea-concept-grid h3 {
  font-size: 26px;
  margin: 30px 0 15px;
  letter-spacing: -0.03em;
}

.ikea-research-grid p,
.ikea-concept-grid p {
  font-size: 17px;
  line-height: 1.7;
}

.ikea-research-note,
.ikea-small {
  font-size: 13px;
  color: #746e69;
  line-height: 1.7;
  margin-top: 30px;
  max-width: 800px;
}

.ikea-question {
  border-left: 4px solid #921c29;
  margin: 60px 0 0;
  padding: 15px 0 15px 35px;
  max-width: 950px;
}

.ikea-question small {
  color: #921c29;
  letter-spacing: 2px;
}

.ikea-question p {
  font-size: clamp(26px, 3.5vw, 48px);
  line-height: 1.3;
  margin: 20px 0 0;
}

.ikea-persona {
  background: #eee8e2;
}

.ikea-persona-sub {
  color: #921c29;
  font-size: 13px;
  letter-spacing: 2px;
}

.ikea-persona-facts {
  border-top: 1px solid #c7bcb2;
  margin-top: 35px;
}

.ikea-persona-facts div {
  padding: 18px 0;
  border-bottom: 1px solid #c7bcb2;
}

.ikea-persona-facts p {
  margin: 8px 0 0;
  font-size: 17px;
}

.ikea-quote {
  border-left: 3px solid #921c29;
  padding-left: 24px;
  margin: 40px 0;
  font-size: 26px;
  font-style: italic;
  line-height: 1.45;
}

.ikea-concept {
  background: #fff;
}

.ikea-concept-grid > div {
  background: #f3efeb;
}

.ikea-journey-list {
  margin-top: 65px;
  border-top: 1px solid #c7bcb2;
}

.ikea-journey-list article {
  display: grid;
  grid-template-columns: 90px 1fr 160px;
  gap: 30px;
  align-items: start;
  padding: 35px 0;
  border-bottom: 1px solid #c7bcb2;
}

.ikea-journey-list article > span {
  color: #921c29;
  font-size: 40px;
  font-weight: 700;
}

.ikea-journey-list small {
  font-size: 11px;
  color: #921c29;
  letter-spacing: 2px;
}

.ikea-journey-list h3 {
  font-size: 28px;
  margin: 8px 0 12px;
}

.ikea-journey-list p {
  font-size: 17px;
  line-height: 1.65;
  max-width: 620px;
  margin: 0;
}

.ikea-journey-list strong {
  font-size: 12px;
  letter-spacing: 1px;
  text-align: right;
  color: #921c29;
}

.ikea-channel-grid {
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 20px;
  margin-top: 65px;
}

.ikea-channel-grid article {
  padding: 35px;
  background: #fff;
  border-radius: 5px;
}

.ikea-channel-grid small {
  color: #921c29;
  letter-spacing: 2px;
}

.ikea-channel-grid h3 {
  font-size: 34px;
  margin: 25px 0;
}

.ikea-channel-grid p {
  font-size: 18px;
  line-height: 1.65;
}

.ikea-channel-grid strong {
  color: #921c29;
  font-size: 14px;
  font-weight: 500;
}

.ikea-kpi-table {
  margin-top: 60px;
}

.ikea-kpi-table > div {
  display: grid;
  grid-template-columns: 1fr 1.3fr 1.7fr;
  gap: 20px;
  padding: 22px 10px;
  border-bottom: 1px solid #c9c0b7;
  font-size: 16px;
  line-height: 1.5;
}

.ikea-kpi-table .ikea-kpi-head {
  color: #921c29;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 1.5px;
}

.ikea-measure-note {
  margin-top: 65px;
  padding: 35px;
  background: #e9edf2;
  border-radius: 5px;
  max-width: 850px;
}

.ikea-measure-note h3 {
  font-size: 24px;
}

.ikea-measure-note p {
  font-size: 17px;
  line-height: 1.7;
}

.ikea-reflection {
  background: #921c29;
  color: #fff;
}

.ikea-reflection .ikea-eyebrow,
.ikea-reflection h2 span {
  color: #f1c6ca;
}

.ikea-reflection-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 65px;
  margin-top: 65px;
}

.ikea-reflection-grid h3 {
  font-size: 28px;
}

.ikea-reflection-grid p {
  font-size: 19px;
  line-height: 1.7;
}

.ikea-disclaimer {
  font-size: 13px;
  line-height: 1.7;
  opacity: 0.8;
  margin-top: 65px;
  max-width: 700px;
}

.ikea-sources {
  background: #eee8e2;
}

.ikea-sources h2 {
  font-size: clamp(30px, 4vw, 55px);
}

.ikea-sources a {
  display: block;
  padding: 20px 0;
  border-bottom: 1px solid #c7bcb2;
  text-decoration: none;
  color: #181818;
  font-size: 17px;
}

.ikea-sources a:hover {
  color: #921c29;
}

.ikea-next {
  background: #e9edf2;
}

.ikea-back {
  display: inline-block;
  margin-top: 30px;
  padding: 18px 28px;
  background: #181818;
  color: white;
  text-decoration: none;
  font-size: 14px;
  letter-spacing: 1px;
  transition: background 0.25s;
}

.ikea-back:hover {
  background: #921c29;
}

@media (max-width: 800px) {
  .ikea-hero,
  .ikea-section,
  .ikea-sources,
  .ikea-next {
    padding: 65px 6%;
  }

  .ikea-split,
  .ikea-research-grid,
  .ikea-concept-grid,
  .ikea-reflection-grid {
    grid-template-columns: 1fr;
    gap: 25px;
  }

  .ikea-meta,
  .ikea-channel-grid {
    grid-template-columns: repeat(2, minmax(0, 1fr));
  }

  .ikea-journey-list article {
    grid-template-columns: 55px 1fr;
    gap: 15px;
  }

  .ikea-journey-list strong {
    grid-column: 2;
    text-align: left;
  }
}

@media (max-width: 480px) {
  .ikea-meta,
  .ikea-channel-grid {
    grid-template-columns: 1fr;
  }

  .ikea-kpi-table > div {
    grid-template-columns: 1fr;
    gap: 5px;
  }

  .ikea-kpi-head {
    display: none !important;
  }

  .ikea-research-grid article,
  .ikea-concept-grid > div,
  .ikea-channel-grid article {
    padding: 23px;
  }
}

/* PONTUS CUSTOMER JOURNEY VISUAL */

.ikea-journey-visual {
  margin: 55px 0 65px;
}

.ikea-visual-label {
  color: #921c29;
  font-size: 12px;
  font-weight: 700;
  letter-spacing: 2px;
  margin-bottom: 20px;
}

.ikea-journey-visual img {
  display: block;
  width: 100%;
  height: auto;
  border-radius: 6px;
}

.ikea-visual-caption {
  font-size: 14px;
  color: #746e69;
  line-height: 1.7;
  margin-top: 18px;
}


/* ===== RESPONSIVE SITE PATCH · OCT 2026 ===== */
*, *::before, *::after { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { min-width: 0; overflow-wrap: break-word; }
img, video, svg { max-width: 100%; }
img { height: auto; }
a, button, summary { -webkit-tap-highlight-color: transparent; }
a:focus-visible, summary:focus-visible, button:focus-visible { outline: 3px solid #921c29; outline-offset: 4px; }
.site-nav { display:flex; gap:clamp(14px,2vw,32px); align-items:center; justify-content:space-between; margin-bottom:clamp(24px,4vw,60px); }
.site-nav .brand { flex:0 0 auto; min-width:0; }
.site-nav .brand .name { font-size:clamp(38px,4vw,56px); line-height:1; margin:0; }
.site-nav .brand-motto { font-size:clamp(12px,1.3vw,18px); }
.desktop-nav-links { display:flex; gap:clamp(10px,2vw,34px); align-items:center; justify-content:flex-end; flex-wrap:wrap; }
.site-nav a { margin-left:0; font-size:clamp(14px,1.25vw,18px); }
.site-nav .contact-button { padding:12px 18px; white-space:nowrap; }
.mobile-nav { display:none; }
.hero h1 { font-size:clamp(40px,6.7vw,110px); letter-spacing:-.045em; overflow-wrap:normal; }
.about-page .about-main-title, .about-hero h1 { font-size:clamp(44px,8vw,125px); letter-spacing:-.045em; }
.projects-hero h1 { font-size:clamp(48px,10vw,150px); letter-spacing:-.05em; line-height:.95; }
.projects-hero .signature { max-width:90%; font-size:clamp(42px,7vw,95px); }
.projects-grid { display:grid; grid-template-columns:repeat(2,minmax(0,1fr)); gap:clamp(18px,3vw,36px); align-items:start; }
.projects-grid .project-card { min-width:0; padding:clamp(15px,2.5vw,30px); }
.project-card-link { display:block; color:inherit; text-decoration:none; }
.project-image { width:100%; aspect-ratio:16/10; overflow:hidden; }
.project-image img { width:100%; height:100%; object-fit:cover; }
.ikea-case h1, .ikea-case h2, .about-main-title, .projects-hero h1 { overflow-wrap:normal; }
.ikea-journey-visual img { width:100%; height:auto; object-fit:contain; }
.ikea-section, .ikea-hero, .ikea-next, .ikea-sources { min-width:0; }
.ikea-meta > *, .ikea-split > *, .ikea-channel-grid > *, .ikea-research-grid > *, .ikea-concept-grid > * { min-width:0; }
@media (max-width: 1050px) {
  .site-nav { flex-wrap:wrap; }
  .site-nav .brand { margin-right:auto; }
  .desktop-nav-links { gap:14px; }
  .site-nav .contact-button { padding:10px 12px; }
  .ikea-research-grid, .ikea-concept-grid { grid-template-columns:repeat(2,minmax(0,1fr)); }
  .ikea-journey-list article { grid-template-columns:60px minmax(0,1fr) 115px; }
}
@media (max-width: 760px) {
  body { padding:20px 4%; }
  .site-nav { position:relative; flex-wrap:nowrap; align-items:center; gap:12px; margin-bottom:24px; }
  .site-nav .brand { align-items:flex-start; }
  .site-nav .brand .name { font-size:clamp(36px,9vw,48px); }
  .site-nav .brand-motto { font-size:13px; }
  .desktop-nav-links { display:none; }
  .mobile-nav { display:block; margin-left:auto; flex:0 0 auto; }
  .mobile-nav summary { list-style:none; cursor:pointer; border:1px solid #171717; padding:11px 14px; font-size:14px; }
  .mobile-nav summary::-webkit-details-marker { display:none; }
  .mobile-nav summary span { margin-left:7px; }
  .mobile-nav-links { position:absolute; z-index:50; top:calc(100% + 8px); right:0; left:0; background:#faf6f0; border:1px solid #ded8d1; box-shadow:0 12px 28px #00000017; padding:14px; display:flex; flex-direction:column; align-items:stretch; gap:4px; }
  .mobile-nav-links a { display:block; padding:13px 10px; font-size:16px; }
  .mobile-nav-links .contact-button { margin-top:4px; text-align:center; }
  .hero { padding:60px 6%; }
  .hero h1 { font-size:clamp(34px,8.3vw,64px); letter-spacing:-.045em; line-height:1.05; }
  .hero-description { font-size:17px; }
  .hero-button { font-size:16px; max-width:100%; }
  .about-hero { padding:55px 6%; }
  .about-page .about-main-title { font-size:clamp(43px,10vw,74px); }
  .about-details { grid-template-columns:1fr; gap:35px; padding:60px 6%; }
  .about-bottom { padding:65px 6%; }
  .projects-hero { padding:75px 12px; margin-bottom:30px; }
  .projects-hero h1 { font-size:clamp(48px,11vw,84px); }
  .projects-hero .signature { font-size:clamp(42px,9vw,70px); }
  .subtitle { font-size:11px; letter-spacing:1.5px; line-height:1.7; }
  .projects-section { margin:45px auto; padding:0 10px; }
  .projects-section h2 { font-size:clamp(30px,7vw,46px); }
  .projects-grid { grid-template-columns:1fr; gap:24px; }
  .ikea-hero,.ikea-section,.ikea-sources,.ikea-next { padding:60px 6%; }
  .ikea-hero h1 { font-size:clamp(42px,9vw,75px); }
  .ikea-section h2,.ikea-next h2 { font-size:clamp(38px,8vw,70px); }
  .ikea-split,.ikea-reflection-grid,.ikea-research-grid,.ikea-concept-grid { grid-template-columns:1fr; gap:22px; }
  .ikea-meta,.ikea-channel-grid { grid-template-columns:repeat(2,minmax(0,1fr)); }
  .ikea-journey-list article { grid-template-columns:50px minmax(0,1fr); gap:12px; }
  .ikea-journey-list strong { grid-column:2; text-align:left; }
  .ikea-measure-note { padding:25px; }
  .ikea-kpi-table > div { grid-template-columns:1fr 1fr; }
  .ikea-kpi-table > div > :last-child { grid-column:1/-1; }
  .ikea-journey-visual { margin:35px 0; }
}
@media (max-width: 480px) {
  body { padding:12px 3%; }
  .site-nav .brand .name { font-size:36px; }
  .site-nav .brand-motto { font-size:11px; }
  .mobile-nav summary { padding:10px; }
  .hero h1 { font-size:clamp(30px,8vw,40px); }
  .about-page .about-main-title { font-size:clamp(38px,10vw,50px); }
  .about-intro .chat-conversation { gap:8px; }
  .about-intro .chat-conversation .chat-avatar { width:36px; min-width:36px; max-width:36px; height:36px; }
  .about-intro .chat-messages .chat-bubble { padding:13px 14px; }
  .about-intro .chat-messages .chat-bubble p { font-size:15px; }
  .projects-hero h1 { font-size:clamp(40px,11vw,55px); }
  .ikea-hero h1 { font-size:clamp(36px,9vw,50px); }
  .ikea-section h2,.ikea-next h2 { font-size:clamp(34px,8.5vw,48px); }
  .ikea-meta,.ikea-channel-grid { grid-template-columns:1fr; }
  .ikea-kpi-table > div { grid-template-columns:1fr; }
  .ikea-kpi-table > div > :last-child { grid-column:auto; }
  .ikea-measure-note { padding:20px; }
  .ikea-journey-list article > span { font-size:30px; }
}
@media (prefers-reduced-motion: reduce) {
  *, *::before, *::after { scroll-behavior:auto !important; animation-duration:.01ms !important; transition-duration:.01ms !important; }
}